Effects of franchised and international fashion stores on local Dissertation

Effects of franchised and external elbow room stores on local anesthetic clothing retailing and its relation to global marketing stratgie - Dissertation precedentThis situation analysis has been assessed and publishd customised strategy low the Global Marketing Strategies. We commence collected selective information relating to the Saudi-Arabian woman and their frequency of visiting particular band irrespective local or international, and too Saudi market itself to harness what are the marketing mix positioning and strategy practiced in domestic shape. We have observed and analyzed different global marketing strategies which can help us to identify the gap in current strategy of retail mix in Saudi Arabia under current Global market strategies. This paper has dissected all the elements to identify this point in terminal state by breaking them in questionnaire. This fact based analysis will help to say the upcoming competitive era with specified factors identified to contrib ute in greater extent to promulgate strategies for retail industry in Saudi Arabia. Research Word Retail Industry, Retail marketing mix, Saudi franchised international brand, Global marketing strategy. 1. Introduction Saudi Arabia is getting very competition intense economy where most of the international brands are interested to invest and derive good re venue from the strength of local purchasing authority. Mevery international events in Saudi Kingdom are now approaching for the foreign investment and it is arranging many exhibitions. Main area where most industry is developing for foreign concern in Dahahran, Jedda and Riyadh. In these are apparel having a important space. Diagram Significance/ Capacity of venue From this chart we can see what are the factors that the Saudi woman considers for the purchasing of any clothing in retail stores. From this analysis and form the global growth of 15% for the retail bearing industry. In this point the strategy which is highly dependi ng on the marketing mix composed of people, place, product and procession varies significantly and contributed widely in business profitability. Ongoing brand consciousness and the strong purchasing power we can see that the international incentives to invest in the Kingdom of Saudi Arabia. Based on this potential difference of this industry to a greater extent research, information and facilitation form the government has to plan for the local retail store so that they can compete and survive with global competition. Eventually the local store can keep the client demand in more customized way, but the fact is the taste ans culture is getting more global than particular land. We have summarized some research to support our existing research that we can shroud the quantitative research based on this base of qualitative or exploratory research make by Amani Aqeel in 2012. Saudi womens purchase intention from the total sample of 20 customers shows the formula above to prove the fac tors and their intensity. These summary reports can help us to pursue the further research in greater details of qualitative and quantitative extent. 2. Research aim-(Given/ Made by customer) 3. Research Objective-(Given/Made by customer) 4. Literature Review- 2 pages Since 1853 , Levi Strauss used to believe as one of the most popular international fashion retailers all over the world. Upon continuing their operation after long years of time worldwide they have started their strategy to make standardization practice to meet the goal of meeting economies of scale and core