Andy Warhol's Pop Art Research Paper Example | Topics and Well Written Essays - 1750 words

Andy Warhol's Pop Art - Research Paper Example The paper "Andy Warhol's Pop Art" states the primary sources of Andy Warhol's pop art. The world of fashion in New York and internationally were interwoven with the fine art crowd of museums. Artists, models, young actors and actresses, musicians, and all manner of up and coming celebrities were pictured in Andy Warhol’s diary. Warhol’s language is like gossip when he describes the scenes, scandals, cliques, and conversations that occur in his presence involving some of the most famous names in pop culture. Mick Jagger, Bianca Jagger, Halston, Basquiat, Lou Reed, Nico, and others are favorites as he attends parties on the Upper East Side of Manhattan featuring all of the wealth and luxury of the entertainment world. Warhol clearly understood the path to celebrity and struggled to achieve that in his life. Hacket writes: â€Å"Every night, celebrities of the art, fashion, music, and ‘underground’ filmmaking crowds jammed themselves into favorite corners of the back room at Max’s and monitored each other’s clothes, makeup, wit, and love interests while they received ‘exchange’ celebrities from out of town—directors and producers from Europe or Hollywood—and waited to be taken away from ‘all this’ (New York notoriety) and put into ‘all that’. Andy’s art hung on the wall.† Thus, if every artist must be supported and reflective of a larger culture, than Warhol’s closest identity is to this Upper East Side Manhattan and Greenwich Village crowd of young bohemians, artists, models, and actresses., all of whom shared the career goals of Warhol of attaining celebrity status through their self-expression. Warhol’s art becomes more â€Å"universal† and American when it symbolizes a superficial culture, pop culture, where everybody has 15 minutes of fame. Fame is an integral part of art and art history as it is known in modern times, because if an artist is not famous, his or her work will not be printed, distributed, and known. If the artist is not famous, it will have no influence on other artists and vanish, no matter its beauty or technical excellence. Warhol’s art is conceptual and uses silk-screens of sampled images taken from photographs, or copied from print and television advertisements. Warhol himself may only paint a few details of

Primary models of international marketing Essay Example | Topics and Well Written Essays - 250 words

Primary models of international marketing - Essay Example This research is being carried out to evaluate and present the primary models of international marketing. These models include, polycentric, ethnocentric and geocentric. Ethnocentric is normally used to refer to refer to assumptions arising from national arrogance. They are conservative and hold the underlying factor that one method used in marketing and manufacturing is adequate and applicable to all other places. They uphold the view that products emanating from their country are superior by default and automatically get accepted in other regions. They do not consider aspects of modification and are not vigorous in their marketing campaigns. Contrary to ethnocentric approach or model, the polycentric approach dwells on the uniqueness of each region it is unveiling its products in. They put extra caution and consideration in regard to the people’s culture and give its products time to be assimilated into the people’s culture. If necessary, they would consider modifying their products to suit the perspective of their new targets. This approach invents new marketing strategies to capture the attention of new customers. On the negative aspect, modifications to fit into each setting may dilute the originality of the initial product and prove expensive for the company too. Considering the unique needs of individuals, cultures or religions in every region may be exhaustive too. Geocentrism embraces a more global approach to business. It levalises the business grounds to all parties as there is no special attention to the original company or the host.